Meet the winning team. Six individuals who created Top Ten For Dummies, the addictive, controversial, innovative and terribly entertaining group blog of our online module.
Reassembled around Stephan's idea of creating a 'top ten' of everything, the team won the most marketable commercial blog in our presentation this morning. A range of people with different ideas and backgrounds putting the best of themselves to bring their blog to the top.
The idea of 'Top Ten For Dummies' is a commercial website easy to navigate, creative and dynamic without any expectations to change the world, but simply to entertain. Six Top lists are updated on a daily basis, and each day has a different topic around which posts develop and are then categories into areas.
The ultimate aim for this blog was to sparkle debate, get people to be involved and increase traffic. the target audience is primarily a young male and female ABC1 audience, mainly 'bored office workers', but the blog is easy to relate to, so everyone can get appealed to it. It is a light entertainment in the middle of a stressful day.
We have expanded the website to a Facebook group, our poll gadget with which everyone can pick the topics we debate on, and the comments feature.
We take on board objections and we dismiss them. Some people might regard 'Top Ten for Dummies' as a frivolous topic, but guess what? That's where the strength of this blog lies. In fact, this is your daily entertainment where you get involved in between coffee breaks. This would be the ideal place to invest for advertisers. I mean, who would want to buy something while reading about tragedies?
We found out that writing six posts per day can reveal itself overwhelming, therefore we are evaluating the option of writing 2 or 3 posts per day and perhaps have more of multimedia content around them.
After all, this blog has a tremendous potential. People just love to argue and get involved. It has a good layout, and extreme usability written in a fresh, fun and attractive style which anyone can enjoy.
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